AI Is Entering the Kitchen: Chef-iT™ Announces New Conversational AI Avatar Everything Culinary Tool is Live

The first-to-market “everything culinary” conversational AI avatar for professional chefs, restaurateurs, caterers + food trucks an on-demand business resource

ALBUQUERQUE, NM, UNITED STATES, September 3, 2026 /EINPresswire.com/ -- Artificial intelligence is changing virtually every industry. Now, it is coming for the kitchen — but not to replace the chef.

It is coming to make the chef smarter.

Chef-iT™, the first-to-market “everything culinary” conversational AI avatar created by TV Chef George Lovato Jr., is attracting the attention of professional chefs and foodservice operators nationwide as they begin exploring how conversational AI can improve operations, save time and potentially increase profitability.

And according to Lovato, recipes are only the beginning.
“The real power of Chef-iT™ is not telling a chef how to make dinner,” said Lovato, the On-Call Outdoor Chef and host of the popular television series Chasing The Flames. “Professional chefs already know how to cook. What Chef-iT gives them is another resource for running the business behind the kitchen.”

Restaurant owners, executive chefs, caterers, food truck operators and other culinary entrepreneurs can have a natural voice conversation with Chef George, Chef-iT’s interactive AI avatar, about challenges they encounter throughout their businesses.

Need to cost a new menu item? Ask Chef-iT.
Developing a new recipe and trying to determine an appropriate selling price? Ask Chef-iT.
Trying to reduce food costs or rethink a menu? Ask Chef-iT.
Need ideas for a restaurant promotion, social media campaign or special event? Ask Chef-iT.
Want to discuss kitchen training, purchasing, inventory, staffing, customer experience or restaurant operations? Ask Chef-iT.

The idea is remarkably simple: give foodservice professionals access to culinary and business knowledge through an ordinary conversation.

“You shouldn’t have to become an AI expert to benefit from AI,” Lovato said. “You don’t need to understand prompts. You don’t need to learn complicated software. Talk to Chef George just like you would talk to another person. Tell him what you’re trying to accomplish and start the conversation.”

That simplicity could prove particularly important in the restaurant industry.
Professional kitchens move quickly, and operators rarely have time to stop what they’re doing, sit at a computer and research every decision. Chef-iT™ is designed to make accessing information as natural as asking a colleague a question.
The platform can also help augment an area that Lovato believes receives too little attention in the culinary profession: business acumen.

A talented chef may spend years mastering proteins, sauces, knife skills, flavor profiles and kitchen technique while receiving comparatively little education in costing, marketing, financial planning, menu engineering and entrepreneurship.

Yet once that chef becomes an executive chef or restaurant owner, those skills can become just as important as cooking.
“You can create the greatest dish in the world, but if you don’t know what that dish costs you to put on the plate, you have a business problem,” Lovato said. “The restaurant business requires both culinary talent and business discipline. Chef-iT is designed to help bring those two worlds together.”

Chef-iT™ can assist with recipe and menu development, food costing, culinary techniques, restaurant marketing and promotions, training concepts, operational questions and a growing range of other foodservice topics.
It can also remember important information from previous conversations, allowing the experience to become more relevant to the individual user over time.

Lovato believes this combination of conversation, culinary knowledge, business intelligence and memory could ultimately make AI an everyday resource inside professional kitchens.
The objective isn’t to replace chefs, general managers, accountants, marketing professionals or restaurant consultants. Instead, Chef-iT™ gives operators an additional resource they can turn to when they need information, want to explore an idea or simply need another perspective before making a decision.

As AI adoption accelerates across American business, Lovato believes foodservice professionals face a choice: watch the technology develop from the sidelines or learn how to put it to work.

“AI is here,” Lovato said. “Chefs should learn how to use it to their advantage. If Chef-iT can save you time, help you understand your costs, generate a better marketing idea or help you make one better business decision, then it has already earned a place in the kitchen.”

The chef of the future won’t be replaced by artificial intelligence.
The chef of the future may simply know how to use it.

George Lovato
Aries Productions
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