SquarePet to show veterinary-formulated pet nutrition at Pet Valu conference

SquarePet will exhibit at the 2026 Pet Valu Annual Conference and Trade Show in Toronto from Aug. 17-21, using the event to reach franchise owners, retail partners and industry experts. The company is pitching its veterinary-formulated lineup as demand grows for functional pet food tied to food sensitivities and preventative health.

Why it matters: - SquarePet is aiming at a growing premium pet specialty market where shoppers want functional, science-backed nutrition for dogs and cats. - The Pet Valu conference gives SquarePet direct access to franchise owners and retail partners who can expand distribution across North America. - SquarePet’s VFS® line is positioned to connect veterinary nutrition with everyday retail shopping.

What happened: - SquarePet announced it will participate in the 2026 Pet Valu Annual Conference and Trade Show. - The event runs from Aug. 17 to Aug. 21 at the Metro Toronto Convention Centre in Toronto. - The company plans to use the five-day event to meet with retail owners, franchise partners and industry experts.

The details: - SquarePet’s portfolio includes VFS® (Veterinary Formulated Solutions), a line developed by veterinary professionals. - The company says the line is designed to bridge clinical nutrition and retail convenience. - Attendees will be able to visit the SquarePet booth to review product offerings and learn about upcoming product innovations. - SquarePet also plans to present retail support programs aimed at driving mutual growth in the premium pet space. - The company is a 100% family-owned U.S. manufacturer of premium pet nutrition products. - SquarePet says its diets are built by pet industry professionals, veterinarians, nutritionists and manufacturing experts to support the long-term health and well-being of dogs and cats of all breeds and life stages. - More information about SquarePet and its retail partnership opportunities is available at MySquarePet.com. - SquarePet also shared its social channels: LinkedIn, Instagram and Facebook.

Between the lines: - SquarePet is leaning into a consumer trend toward preventative health and food-sensitive diets, which can help premium brands justify higher shelf space and retailer attention. - The focus on franchise owners and retail partners suggests SquarePet is prioritizing channel growth as much as brand awareness. - The event messaging centers on education and partnership, not just product launch activity.

What's next: - SquarePet is expected to continue pursuing expansion in pet specialty across North America. - The company plans to use retailer conversations at Pet Valu to support future product innovation and partnership growth. - Attendees can expect more detail on SquarePet’s product lineup and retail programs during the conference.