Perkins says moms want eggs for Mother’s Day brunch

By AI, Created 11:13 AM UTC, May 20, 2026, /AGP/ – Perkins Restaurant & Bakery is using six decades of Mother’s Day sales data to spotlight the dishes families order most on the holiday, led by Build-A-Breakfast and other egg-forward favorites. The chain says the menu insight reflects what matters most on Mother’s Day: comfort food, generous portions and a place to gather.

Why it matters: - Mother’s Day is one of the busiest dining days of the year, so restaurant traffic on the holiday can be a major revenue moment. - Perkins Restaurant & Bakery is framing its Mother’s Day offering around what families actually order, not trend-driven menu marketing. - The chain is positioning eggs and classic breakfast plates as the strongest fit for holiday dining.

What happened: - Perkins Restaurant & Bakery released its Unofficial Mother’s Day Brunch Favorites list on May 7, 2026. - The list is based on top-selling menu items ordered on Mother’s Day and reflects more than 65 years of Sunday-morning dining habits. - Perkins says fresh-cracked eggs are served every day at every location, and Mother’s Day guests make eggs the centerpiece of the meal. - Families can visit participating Perkins locations on Sunday, May 10, to celebrate Mother’s Day brunch.

The details: - Build-A-Breakfast is the top choice for families and accounts for more than 11% of all transactions during Mother’s Day week. - Signature Omelets remain in the top ten every Mother’s Day, including the Everything Omelet, BYO Omelet and Granny’s Omelet. - Hearty Classics that keep showing up on the holiday table include the Country Skillet, Hearty Man’s Combo and Triple Egg Dare Ya. - Perkins is also promoting its Strawberry Freshtival lineup for a sweet finish, including Strawberry Pie and the new Chocolate-Covered Strawberry Cold Brew. - Guests can join the Perkins e-Club to receive 20% off their next visit along with exclusive offers by email. - More information, including locations and menu details, is available at the company’s website.

Between the lines: - The menu data gives Perkins a built-in Mother’s Day message: families want familiar, filling breakfast food more than novelty items. - The company is leaning into comfort, customization and nostalgia, which can be powerful on a holiday centered on family traditions. - The release also ties the brand’s identity to consistency, with the same dishes resurfacing year after year.

What’s next: - Perkins will likely use the Mother’s Day period to drive brunch traffic, add-on dessert sales and e-Club signups. - The holiday performance may also reinforce which breakfast items deserve continued emphasis in future promotions.

The bottom line: - Perkins is betting that the safest Mother’s Day play is also the strongest one: eggs, comfort food and a familiar family table.